Blind Ape Seo

ppc_bid_calculator is just a little excel to help you with your bidding for keywords.

Fill in the fields outlined in green and you are good to go.

Visitors = Visitors you had to the site so far
CTR = Percentage of people clicking on an ad (0.1 = 10%)
Leads = Percentage of people completing the action / order
CPA = How much you get per action, order filled, etc..

You will find your break even point being calculated.

The break even point is the amount at which you would spend as much for advertising as you earn.

Preferably, you want to spend less per visitor or improve CTR or Leads Ratio.

The example in the file shows you a site with

350 visitors, a click through rate of 20% of which 5% complete the offer. The site earns 5.6 dollars for every lead.

At this point, the break even would be spending 5.6 CENT per visitor.

Enjoy.

The neat XRAY bookmarklet lets you view the CSS properties, HTML hierarchy and much more of any HTML element just by clicking on it.

Unbelievable, but this makes the new iPhone even more attractive.

No, the old simian does not have one (yet).

Jason Bartholme put together quite a nice list of Firefox Plugins.

Enjoy.

::emp::

The Elements of User Experience

This book alone will guide you through conception, code requirements, project management and design of a flagship site.
If you are going to build any site filled with information, this book is for you.
The title is a bit misleading, as this book is not really about User Experience or Usability. Rather it will show you how to write and use a solid concept for your website, beginning with fundamental goals and strategies, leading through content up to design.
Each of the five levels discussed in the book works together with all the other levels to make a great site.

Learning PHP and MySQL
Step-by-Step Guide to Creating Database-Driven Web Sites

Essential. This book will teach you anything you need to know about PHP and mySQl to start database driven sites.

Pocket references
The O’reilly pocket references are the books a programmer needs to have in arm’s reach.
These three should satisfy your information cravings while pumping out new websites.
PHP Pocket Reference, 2nd Edition - Coding dynamic websites? Get this to keep you company.
MySQL Pocket Reference - As you will use MySQL a lot, this becomes indispensable.
JavaScript Pocket Reference (2nd Edition) - With AJAX, javascript becomes important again.

Head First
The books of the “head first” series make programming easy to grasp. Here are two for your web development needs (although all the others are good, too!)

Head First HTML / CSS

Head First Ajax

The Pragmatic Programmer

Regardless of if you are a fledgling programmer or a seasoned developer, this is the book for you.
I was amazed at how much value I got out of this thin tome. It is full with good, down to earth advice and techniques for anyone involved in programming.

The 4 Hour Work Week

Again, the title might be misleading. I see the value in this book more in the general idea. Also, the concept of split testing and many lifestyle questions that self-employed webmasters encounter are answered here.

Getting Things Done

If you pick up only one book in this list, this should be it. David Allen presents a rounded and well-working system for personal productivity geared towards modern day “knowledge workers”.
The GTD system really shines for people who have a myriad of small things to do in dozens of projects.
As a web developer, you know this means you.