Archive for the 'Resources' Category
PPC Bid Calculator
ppc_bid_calculator is just a little excel to help you with your bidding for keywords.
Fill in the fields outlined in green and you are good to go.
Visitors = Visitors you had to the site so far
CTR = Percentage of people clicking on an ad (0.1 = 10%)
Leads = Percentage of people completing the action / order
CPA = How much you get per action, order filled, etc..
You will find your break even point being calculated.
The break even point is the amount at which you would spend as much for advertising as you earn.
Preferably, you want to spend less per visitor or improve CTR or Leads Ratio.
The example in the file shows you a site with
350 visitors, a click through rate of 20% of which 5% complete the offer. The site earns 5.6 dollars for every lead.
At this point, the break even would be spending 5.6 CENT per visitor.
Enjoy.
No commentsXRAY any site
The neat XRAY bookmarklet lets you view the CSS properties, HTML hierarchy and much more of any HTML element just by clicking on it.
No commentsYahoo Stencil packs

Wow… available for all major programs out there, this should make creating wireframes for your new website a breeze.
Get the Y! Stencil Packs here.
1 commentWeb building checklist
A neat checklist for building new web pages .
Good coverage of everything From business plan to line height.
No commentsCaptcha Breaking in detail

Image credit: Ultimateslug
This paper describes in minute detail how to crack a captcha.
Interesting, to say the least. Grab the pdf, enjoy your reading.
No commentsBlog setup checklist
- Install blog
- Choose theme
Do eventual necessary theme modifications - Install plugins
(Just copy that plugin folder with your favs) - Activate Plugins
Don’t forget this - SEO setup for the blog
Set up title structure
Ping list with your favorite victims…err ping targets
Set up permalink structure
Edit blogroll - Include ads
Index page
Individual post pages - Write about page
Make it gripping - Write content
I usually do 5-10 posts, spaced out over 1-2 weeks - Profit!!!
My favorite part
Free resource list not only for supporters
I think all those will be of interest to web workers / sys admins / power users of all trades.
http://www.runpcrun.com/free_IT_support_engineers_toolkit
Enjoy,
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Future post plugin
This plugin for displaying future post dates on a sidebar calendar was exactly what I was looking for.
If you subscribe to the idea of batching work on your blogs, get and install it.
Simply removing the comment function “//” from the second line adds this to your dashboard overview as well.
100 resources for web developers
A really, really good list of essential resources.
http://blog-well.com/2008/03/04/100-resources-for-web-developers/
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4 comments
