Blind Ape Seo

The path of the ape

Massive. Branding. Fail.

America Online, formerly known as AOL has decided to rebrand.

Right now, this is a case study in how to utterly destroy a brand. (Not that the company was ina  good shape before that).

Enjoy the fail named Aol.

::emp::

PS: For additional cringes, watch the video.


1 Comment so far

  1. SEM Antics February 5th, 2010 6:40 am

    Ouch… The designs and video are equally shit.

    It’ll take more than a brand name change to stop that sinking ship!

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