AIDA landing page design basics and example files
One acronym that will get spoon.fed to you anytime you look at marketing methods is AIDA.
AIDA stands for
- Attention
- Interest
- Desire
- Action
And provides a solid (and easy to remember) foundation for marketing efforts.
However, it took me quite some time until it finally clicked in my head about how to use this in landing page design. The key to me was that a user reads a page from top to bottom.
Keeping that in mind, you can easily apply AIDA to a landing page.
So, before I keep boring you any further, I will just link directly to an example page, that should provide a pretty self -explanatory AIDA page design.
It is built using the blueprint framework, and you can get the .zip file directly from the page.
Nice summary, only thing i think its missing is that “testimonials” section could be made more explicit by calling it “proof” Testimonials are just one (really powerful) form of proof.
Nice post, put the LP on github and let people fork it
maybe we can create like a LP “cheat sheet.”