AIDA landing page design basics and example files

One acronym that will get spoon.fed to you anytime you look at marketing methods is AIDA.

AIDA stands for

  • Attention
  • Interest
  • Desire
  • Action

And provides a solid (and easy to remember) foundation for marketing efforts.

However, it took me quite some time until it finally clicked in my head about how to use this in landing page design. The key to me was that a user reads a page from top to bottom.

Keeping that in mind, you can easily apply AIDA to a landing page.

So, before I keep boring you any further, I will just link directly to an example page, that should provide a pretty self -explanatory AIDA page design.

It is built using the blueprint framework, and you can get the .zip file directly from the page.