Marketing to trends – Mind map
Two things about marketing
- Market to a need, not a product. A product may be dead soon, even if the need itself remains.
- Sell the benefit, not the product.
While the above hold true for all time, I’ll share a mindmap with you right now.
This is a very quick rundown of two of the most important demographic trends of today and some of the resulting marketing opportunities.
This is the result of a very quick brainstorming session. Download the Freemind file if you want to expand on this mindmap on demographic trends.