Marketing to trends – Mind map

Two things about marketing

  1. Market to a need, not a product. A product may be dead soon, even if the need itself remains.
  2. Sell the benefit, not the product.

While the above hold true for all time, I’ll share a mindmap with you right now.

This is a very quick rundown of two of the most important demographic trends of today and some of the resulting marketing opportunities.

The trends are, of course the obesity epidemic and the ageing demographic.


Demographic Trends

An aging, overweight society


This is the result of  a very quick brainstorming session. Download the Freemind file if you want to expand on this mindmap on demographic trends.