Improve your pages’ readability
There is math behind a text’s readability.
I am not going to go into the details on word length, sentence length, Flesch readability score, etc.. here.
What counts is that you do not want to loose your readers by making your pages hard to understand.
And I have just found a nice tool that analyses your text’s readability and even provides helpful advice on what to change.
Your Sightless Simian