Down the rabbit hole
This old ape uses this phrase to describe certain activities that tend to pull you in.
We all know and have some of those.
- Tweaking a template for a blog
- Audio editing
- Getting the pixels in that image to align just right
While these activities are good things to do, I use this term to describe a certain kind of endless tinkering, an activity where the next little thing, the next tweak, the next possible improvement is always around the corner.
There is a point at which there is no positive return on these activities anymore (which are, more often than not, editing activities). You continue because
- it seems productive
- it is easy
- you like doing it
But for a business, this is poison.
Know your enemy.
Take a mental note of the activities you know suck you in endlessly.
Here are some of mine:
- Template editing
- HTML source editing (down to the last indent)
- 3D rendering, especially materials (hours!)
- Audio editing (which I suck at, BTW)
Banish the perfect
Perfect is the enemy of the good.
Good enough is often that – good enough. Move on.
The success of your website does not lie in that pixel-perfect banner , nor in the just right amount of ambient noise in the audio.
It lies in getting it out there… 1 pixel left to tweak here, a little too low ambient there… save that for later, do it as a hobby or forget about it.
Right now, you have to get it out in front of people, paying customers and .. well…